Success Stories:

A buyer seller meet was organized on 07.05.2010 at Pochampalli, Krishnagiri through this project brought 11 promising buyers (Safal, Coco-Cola, Jain, Pulpers, Exporters, Retailers, Chain stores, etc.,) close to the mango farmers of Pochampalli Taluk. Most of the farmers including Mr.T.V.Cholan, who is a beneficiary farmer of this project hailing from Kellapuliyur village, use to sell their mangoes either to pulping companies or lease it to brokers.

For the first time, M/s.Kannan Departmental store, Coimbatore, a chain store having more than 25 outlets in Tamil Nadu, participated in the buyer-seller meet contact Mr.Cholan for procurement of Alphonso mango directly from his farm. The direct transaction of the product (Alphonso mango) resulted into a huge benefit to Mr.Cholan who otherwise sells his mangoes through leasing. He said that, through this direct selling to the chain store, he was able to make 200% profit for this current year (2009-2010) than the previous years.

Mr.T.V.Cholan, Farmer,
Kellapuliyur Village